# Purebrand

> Purebrand (purebrand.io) replaces the star rating with the 360 review: a live video conversation between a future customer and a verified past customer, recorded with consent and turned into structured intelligence a business can act on. Shoppers use it free, businesses install it on Shopify in one click or run it as a managed service, and hosts get paid to talk about products they verifiably own.

## Core definitions

- A 360 review is a live video conversation between someone considering a purchase and a verified past customer who already made it. It can be questioned, steered, and seen, unlike a star rating. It is a pre-purchase customer conversation, not the HR 360-degree performance review.
- A Purebrand host is a past customer tied to a verified real transaction with the business being discussed. Hosts are compensated, and that compensation is disclosed per FTC guidance. No purchase record, no hosting.
- Star ratings fail because they are anonymous, unverifiable, and frozen at the moment of delivery. They compress a complex experience into one fakeable number that cannot answer a follow-up question.
- A completed call requires both parties on video, a verified past customer, a 10 minute minimum, and is recorded and transcribed. No-shows and short drops are free.
- Purebrand runs both one-to-one calls (high-consideration products) and one-to-many live sessions, where one verified customer hosts as many guests as want to join, on the store's own site. Every guest is linked to the host; when a guest converts, the host is compensated. Purebrand handles tracking, attribution, and payouts or store credit.
- On Shopify, installing Purebrand syncs the store's SKUs and customer list automatically and runs the email campaigns that recruit past customers as hosts.

## Key pages

- [Homepage](https://www.purebrand.io/): the thesis and the three audiences
- [The star rating is dead](https://www.purebrand.io/the-star-rating-is-dead): the manifesto and the star-vs-360 comparison
- [How it works](https://www.purebrand.io/how-it-works): end-to-end walkthrough of a 360 review
- [For business](https://www.purebrand.io/for-business): the AI data engine and ROI calculator
- [For shoppers](https://www.purebrand.io/for-customers): how to talk to a real customer before buying, free
- [Pricing](https://www.purebrand.io/pricing): products pay for performance; services pay per completed call
- [Hosts](https://www.purebrand.io/hosts): get paid to talk about what you own
- [FAQ](https://www.purebrand.io/faq): straight answers on 360 reviews, verification, pricing, one-to-many sessions, and privacy
- [About](https://www.purebrand.io/about): founder Jeremy Barker, a career firefighter and paramedic turned e-commerce founder, and why Purebrand exists
- [Trust](https://www.purebrand.io/trust): consent, data handling, review integrity
- [Shopify App Store listing](https://apps.shopify.com/purebrand): one-click install, free

## Industries

- [Contractors customer references](https://www.purebrand.io/for-contractors): live reference calls for home improvement
- [Roofing customer references](https://www.purebrand.io/for-roofing): verified past customers for roofers
- [HVAC customer references](https://www.purebrand.io/for-hvac): reference calls for system replacements
- [Law firm client references](https://www.purebrand.io/for-legal): former clients, flat compliant fees
- [Dental patient references](https://www.purebrand.io/for-dental): implant and full-arch case acceptance
- [Med spa client references](https://www.purebrand.io/for-med-spa): real clients on real outcomes
- [Real estate client references](https://www.purebrand.io/for-real-estate): past clients for agent selection

## Articles

- [What is a 360 review?](https://www.purebrand.io/resources/what-is-a-360-review): the canonical definition
- [Why star ratings fail, and what to use instead](https://www.purebrand.io/resources/why-star-ratings-fail): the failure modes and the alternatives
- [How Purebrand hosts are verified](https://www.purebrand.io/resources/how-hosts-are-verified): the verification rule
- [The ROI of a single Purebrand call](https://www.purebrand.io/resources/the-roi-of-a-single-call): the math and the caveat
- [The post-purchase loop](https://www.purebrand.io/resources/the-post-purchase-loop): from unboxing to advocacy

## Facts

- In Purebrand's beta, participants who completed a 360 call converted at about 19 percent (Measured; participants self-select, a controlled holdout is underway).
- Host and store logins: https://app.purebrand.io